Fiat to venture in SUV territory, plans new models for India
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After its successive break up with Tata Motors, Fiat India plans to launch its cars in newer segments to gather more of the Indian market share. It will also focus on its B and C segments where the Grande Punto and Linea are popular. Fiat keeps in mind the demand for bigger cars in India and plans to go into the sports utility vehicles (SUVs) arena. The Fiat 500 L (compact 5- / 7-seater SUV) and Fiat Qubo (5-seater multi-purpose vehicle or MPV) could very well make it into the Indian market. Enrico Atanasio, head-commercial Fiat India, believes that an Indian-specific Fiat product is quite possible as it brings with it more choice to customers in a competitive market. The Italian auto major is also optimistic about boosting market share to 1-1.5 percent within 36 months from the present 0.7 percent.