Fiat 500 and Bravo coming to India
Fiat is planning to give its image a much needed boost in India by launching the 500 and Bravo hatchbacks in early 2008. These models won’t be assembled in India, but will be imported directly from Italy, so they will be ridiculously pricey. However, Fiat is not looking at large numbers and is using both these hatchbacks to make a statement about the company. The idea is to inject some zing into the Fiat brand — which has languished in India for the past several years — in the run-up to the launch of the Linea and Grande Punto. Style Statement The cute little 500, or Cinquecento, is a national icon in Italy and this latest model launched exactly 50 years after the original Cinquecento, fondly called the ‘Mighty Mouse’, has gone on to become a smash hit. Fiat can’t ever hope to replicate the Cinquecento’s success in India but this cheeky little car has the potential to become the style icon of 2008. Fiat is targeting Bollywood stars and celebrities as potential customers who would think