Logan tops in mid-car segment for 1st time
It may not be the biggest segment, but it's a very competitive one. Since May, the first month of sales for Mahindra Renault's Logan and Maruti Suzuki's SX4, there's been a tussle for the top spot. In May, SX4 overtook Honda City at the top with sales of almost 3,000 units, and Logan got 3rd spot with 2,584 units. In June, City wrested back the top position with 2,656 units, while Logan moved to number two with 2,380 units. The addition of 15 cities to its retail network helped Logan, but M&M says there were no discounts. Says president, Auto Sector, M&M, Pawan Goenka, “No, we haven't done any aggressive pricing. It is the same launch price. With interest rate movement, in some markets we may have had to do some subvention of interest rate. Other than that we have not done anything.” Except, that is, to work hard to get to the top of the segment without playing the discount game. However, the coming months will not be easy as Honda is set to add a loaded var